A Georgia nonprofit earned its third Guinness World Records title by playing a game of kickball that went on for 52 consecutive hours.
Men Opposing Sex Trafficking, or MOST, gathered 27 men and 13 women to start a game of kickball at 8 a.m. Friday in Fairburn, Ga., and the game continued for 52 straight hours.
Bruce Deel, founder and chief executive of MOST, said the record attempt raised more than $200,000.
“Ultimately, our objective is to raise awareness about the scourge of sex trafficking and provide the tools for everyday people to help stamp it out,” Deel told WSAV-TV. “And as we have become known for these grueling physical challenges over the last 12 months, we have seen a spike in interest and raised over $800,000 to drive our core mission.”
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The team officially earned the Guinness World Records title for the longest marathon playing kickball. MOST previously earned the records for longest softball game and longest basketball game, but the latest was the first attempt to include female players.
